Aston Martin DBS Superlegera Volante, AMR Coming – CEO

by under News on 17 Aug 2018 12:59:51 PM17 Aug 2018

Volante in testing, and AMR a given. 

2019 Aston Martin DBS Superleggera

British sports car marque Aston Martin isn’t stopping to give itself a breather after having introduced the staggeringly beautiful DBS Superleggera, and they’re not giving their new car a second for pause either. Two more variants are inbound in the near future: One that dials up performance up to eleven, and another that takes its head off.

Okay, we meant they’ll take the roof off, but that doesn’t sound as fun.

“I’m on record as saying that there will be an AMR version of every car, so you can take that as read, and the Volante is a given. In fact, testing has already begun.” — Andy Palmer, Chief Executive, Aston Martin
2019 Aston Martin DBS Superleggera

On the hotter AMR, Palmer only went as far as to say that there’s a lot of potential in the DBS Superleggera that its AMR division could exploit. Its torque advantage over the Ferrari 812 Superfast, a key competitor, hints at untapped potency.

“The standard DBS Superleggera is designed to be a car that anyone can drive without feeling intimidated, but the punch it packs from that torque is what sets it apart. It’s a sensational characteristic that every driver can enjoy. But the engine can be turned up more, and it will be, on the AMR. As for ho much and how, you’ll have to wait and see.” — Andy Palmer, Chief Executive, Aston Martin
2019 Aston Martin DBS Superleggera

And as for the DBS Superleggera Volante? Palmer says it’s a “no-brainer” for the company to bring that about, as it’s been proven that a wider spread of products have proved profitable for Aston Martin in the past, he told Autocar.

“In 2016, we had the V12 DB11. It had 50% of the V12 market, which sounds great but isn’t a very wide base on which to sell from. As we rolled out the V8, the Volante and the AMR, we were able to stretch that vehicle’s appeal – to the point that the V12 has now moved from where it was originally pitched, so we have space between all the vehicles and room for a more diverse portfolio across the board. The DBS Superleggera Volante makes a lot of sense. It’s fast and purposeful, but it's a car designed to be driven rather than be edgy and intimidating.” — Andy Palmer, Chief Executive, Aston Martin
2019 Aston Martin DBS Superleggera

We’re not complaining. The Aston Martin DBS Superleggera is a breathtakingly gorgeous car, and more variants can only mean more Astons. How on earth could that be a bad thing?

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