BMW’s 11-year reign set to close, Mercedes-Benz to be the new star.
In a battle as old as time, Mercedes-Benz and BMW continue to duke it out to take the crown as the largest luxury automotive manufacturer in the world. BMW has reigned supreme since 2005 when it stole the premiership from Mercedes-Benz, but according to a Reuters report, Stuttgart is well on its way to take the title back from Munich at long last.
In November alone, Mercedes-Benz managed to sell no less than 182,602 cars worldwide, a substantial 13% increase in sales over the previous month, pushing year-to-date sales to a monumental 1.89-million cars. BMW also saw a jump in sales, but with increases standing at a mere 5.9% (at 177,740 cars sold for the month of November), its year-to-date sales top out at just 1.82-million cars.
On the subject, Mercedes-Benz marketing and sales boss Ola Källenius commented, “With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the brand already, in November. This makes 2016 a new record year for us at Mercedes-Benz.”
A bulk of Mercedes-Benz’s sales have come from the Asia Pacific region where almost 64,000 cars found homes - a 14.7% increase over last year. From this number, China was the biggest contributor to Merc’s sales success, with 42,000 cars sold there.
A quick mention of the second runner up: Audi’s sales are on the rise too. With 154,000 cars sold in November, takeup for the Ingolstadt manufacturer has gone up 4.2% year-to-date, with 1.71-million Audi’s sold since the beginning of the year.
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