SsangYong enthusiasts and SUV buyers will be buoyed by the news India’s Mahindra has emerged as the favoured bidder to purchase SsangYong.
SsangYong – Korea’s smallest car-maker – has been in bankruptcy protection for some time while the search for a suitable buyer was undertaken.
Mahindra has said it will maintain SsangYong as a Korean brand with Korean management. SsangYong enthusiasts will be pleased as the brand has state-of-the-art manufacturing and engineering facilities in Korea.
The Australian SsangYong operation is owned by global giant Sime Darby and its range of SUVs – Actyon, Kyron and Rexton - have carved a reputation for toughness and value for money. SsangYong vehicles have been powered by Mercedes-Benz diesel engines.
Internationally, SsangYong vehicles are popular in Europe, South America, the Middle east and Africa. SsangYong was established in 1962 and currently has 1200 dealers around the world.
The Mahindra and SsangYong model lineups are complimentary and the Indian giant’s massive distribution network should create significant opportunities for SsangYong.
