Former head of Mulliner fielded to guide Norfolk’s new SUV project?
Lotus, the storied British sports car marque, today announced that it had signed on new talent to head up their product strategy and management team, to help further the brand’s growth off the back of its recent acquisition by Geely. Uday Senapati joins the team from Bentley, where he previously headed the Mulliner bespoke division, where his responsibilities included things like logistics, engineering & technical development, as well as production and strategy for the subsidiary.
“With a wealth of experience in the automotive sector, Uday has a proven record of leading successful teams in premium-segment automotive companies. At Lotus, he will take the lead in developing and delivering our product plans, and he will play a vital role as Lotus continues to challenge conventions and innovate as it looks to the future.” — Feng Qingfeng, Chief Executive Officer, Group Lotus PLC
“Lotus has a tremendous sporting and racing heritage and is in the enviable position of having produced some of the world’s most iconic sports cars. To be able to work closely with some of the best people in the industry on bringing the next generation of advanced high-performance vehicles to market is immensely exciting and I’m looking forward to the challenges ahead.” — Uday Senapati, Director (Product Strategy & Management), Group Lotus PLC
Senapati had previously spent nearly a decade at Bentley, and prior to that he had served stints with General Motors and Jaguar-Land Rover. It seems that change and revolution follow Senapati wherever he goes; Coincidental or not, Lotus’ planned transition from a left-field performance marque to a mainstream luxury player will likely fall right into his area of expertise. And with the Lotus SUV on the way, this is precisely the kind of talent Lotus needs in order to nail its transformation.