Lexus Australia has taken the wraps of a special edition Lexus RCF that shows off the connection between man and machine.
In conjunction with M&C Saatchi Lexus has produced a one-off RC F V8 coupe that displays the drivers heartbeat in the vehicle's bodywork.
The on-board system captures the drivers heart rate before sending an electric charge through the RC F's body panels that are painted in electroluminescent paint developed by US-based specialist Lumilor.
Lexus Australia chief executive Sean Hanley said the heartbeat car comes in the wake of other innovative brand activities in 2015 and an ongoing commitment to the development of high performance Lexus F vehicles.
"This latest concept follows other innovative projects we have developed this year including smart outdoor advertising billboards that respond to the car you're driving and our fantastic new Lexus hoverboard," Mr Hanley said.
"These activities underline the new, bold way we are behaving across all areas of the Lexus business.
"The heartbeat car also links to another key part of our brand - high performance vehicles - via our F brand, and the emotional response a person gets from a machine like the RC F coupe," Mr Hanley added.
