But first, the sales numbers have to grow.
Enigmatic Italian performance marque Lamborghini have been posting record annual sales figures for several years now, signalling the end of the company’s traditionally tenuous financial health. With 5750 cars sold last year, the company is easily moving more cars than it ever has before, and CEO Stefano Domenicali describes their performance as “solid.”
And with the Urus now winning over new customers for the brand at alarming rates (were you all really that underserved with a Porsche Cayenne?) the company is considering expanding the product portfolio to include one more family of cars, in the form of a large 2+2 grand-tourer. A decade ago we’d have been shocked by such a manoeuvre coming from Sant’Agata but now that we’re used to their SUV, it’s not so surprising.
It’d be pretty reasonable to assume that thanks to the sals coming in from the Urus, the company would be in the best position now to invest in a new model. But that isn’t the case it seems, with the man in charge saying to Autocar that there’s still a ways to go yet.
“I can see that if we are able to stabilise volumes over the next few years, we can manage a fourth model. But we are not strong or stable enough yet to invest in a fourth model right now.” – Stefano Domenicali, Chief Executive Officer, Lamborghini
Domenicali wants to see sales grow to about 8,000 units annually, spread across its current three-strong portfolio, coming from its existing markets. To us that seems like a pretty conservative estimate, given that the Urus hasn’t even had a full year on sale yet.
“That [figure], in my opinion, is the right number for our portfolio and for our markets. If new markets [are added], we will need to make an adjustment to that figure, but that is the right number for us to be a solid business right now.” – Stefano Domenicali, Chief Executive Officer, Lamborghini
A fourth model with a tad more practicality would likely push sales figures to even loftier heights, particularly if it offered a more practical body style like a grand-tourer. In recent years, with the exception of the Urus, Lamborghini’s models have only offered seating for two. If a grand tourer were to be fielded it would go head-to-head with cars like the Ferrari 812 Superfast and Aston Martin DB11.
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