A one-two punch for range expansion & electrification goals.
Nascent luxury marque DS, formerly an offshoot of Citroen and now stands as its own brand within the greater PSA Group, is gearing up to launch its second car in a 6-years, 6-cars offensive that began with the arrival of the beautiful (if somewhat derivative) DS7 Crossback last year. Predictably, the new car will also be an SUV and carry the ‘Crossback’ moniker. Less predictably, a full-electric version is expected to debut alongside conventionally-powered variants, with the whole shebang scheduled to bow in at the Paris motor show in October.
The DS3 Crossback EV will use a variation of PSA’s Compact Modular Platform that’s been optimised for electric propulsion, and with be available from launch with a range estimated at roughly 200km per charge. Best suited for town driving, it’s assumed that the 3 Crossback will feature a 50kWh battery.
The UK boss of PSA, Stéphane Le Guével, said to Autocar that it’s likely that the DS3 Crossback will replace the DS3 hatch in due course, given the market’s favour of high-riding compact SUVs.
“The [small car] market is going towards small SUVs, rather than three-door [hatchbacks]. So there will be a different offering [from the 3].” — Stéphane Le Guével, Director General, Groupe PSA UK
On the DS3 Crossback, Le Guével said that it’ll bear its own styling, different from the larger DS7 Crossback, but still ultimately recognisable as a DS. And upon arrival, the former UK development boss for the brand, Arnaud Leclerc (who has since moved to Fiat-Chrysler), expects the DS3 to contribute three times more sales than the DS7 Crossback, likely on account of its accessibility.
The DS7 Crossback plug-in hybrid will be the first ‘electrified’ DS since the brand was divorced from Citroen, and the DS3 Crossback will be the first full-electric car from the marque. The company has clarified in the past that its larger cars will utilise plug-in hybrid powertrains, while its compact models will go the full-electric route.
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