CarShowroom.com.au first reported on the Lamborghini URUS in April 2012. Fast forward three years and the Italian supercar maker is finally set to confirm it will build the Lamborghini Urus.
Later today Lamborghini will confirm that the Lamborghini URUS will go in to production in Sant’Agata Bolognese and is set to be released in 2018. The Urus will be the third car in the Lamborghini stable, alongside the existing Huracán and Aventador two-door supercars.
Automobili Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.” He adds: “The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”
The target buyer will be owners who own both a Lamborghini and a SUV from another manufacturer. Lamborghini are expecting to sell 3,000 units of the SUV to primarily sold in the USA, China, the Middle East, United Kingdom, Germany and Russia.
Unlike the the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante this will not be Lamborghini’s first effort at an SUV does anyone remember the LM002? AKA the "Rambo Lambo" that was powered by the Countach's V12 engine.
