Toyota Winds Back the Clock On Yaris and Corolla Prices

by Brad Leach under News on 22 Oct 2010 01:54:27 PM22 Oct 2010

Toyota Winds Back the Clock On Yaris and Corolla Prices 2

Underlining the competitiveness of our small and compact passenger car markets, market leader Toyota has wound back the clock – reducing Yaris prices to those of five years ago and Corolla prices to those of almost three years ago.

Price reductions are across the board for Yaris and up to 5.5 per cent. While the entry-level YR three-door Yaris has been cut by $700 to $14,990, Toyota says the value proposition is extra compelling for YRS and YRX versions, given the addition of standard side, full-length curtain and driver’s knee airbags (previously a $750 option).

Toyota Corolla prices have been slashed by up to 3.4 per cent with the entry-level Ascent hatch now stickered at $20,990. Ascent also scores extra airbags (now totaling seven) plus rear power windows.

Corolla Levin SX hatch drops by $700 and also gets extra airbags, while Levin SX hatch is cut by $910 but gains a standard moonroof (previously a $1,500 option).

Last year, the combination of Corolla and Yaris amounted to 29 per cent of Toyota’s Australian sales and the local company has worked hard with its counterparts in Japan to ensure the top-selling models are price competitive.

“Toyota will continue to look for opportunities to offer customers the vehicles they want with competitive prices, competitive specifications and competitive benefits such as Toyota’s capped-price service – all backed by the quality, durability and reliability inherent in the Toyota brand,” explained Toyota Australia sales and marketing chief, David Buttner.