New distributor Inchcape ensuring maximum appeal.
Just three months since taking over the distributorship for Peugeot vehicles in our market, Inchcape Australia has repositioned its 208 and 2008 offerings to better appeal to our crowded market. Both the hatch and the compact-crossover enjoy price cuts averaging 3%-5% for key models, which represents a lot more than the percentages suggest.
Starting with the 208, Inchcape has lowered prices across the range, leaving only the range-topping GTi untouched. As such, the 208 Active now enjoys a $300 price reduction (to $22,190), while the Allure now sits at $24,990 (after a $1300 price cut). The same goes for the GT-Line, enjoying an identical reduction to the Allure, now offered at just $26,990. The GTi hot-hatch remains unmoved, at $29,990.
The 2008 crossover is now more affordable than before, with the entry-level Active getting a substantial $1000 price cut, now sitting at $25,490. The 2008 Allure gets an identical four-figure discount, reducing its list price to $29,990. The range-topping GT-Line gets an even more substantial $1490 drop, putting its sticker price at just $31,500.
Not content with just dropping prices on the cars themselves, Inchcape has also dropped the cost of optional metallic paint. Where it was previously listed as a $990 option, metallic paint for the 208 and 2008 now comes in at a more reasonable $590. The Peugeot 508 saloon also enjoys a similar price reduction for the metallic paint option, now just $690 (down from $990).
The new Groupe PSA distributor in our market has ambitious plans for the Peugeot and Citroën brands, with the former targeted at a more mature audience while the latter is left to capture the imaginations of younger, youthful buyers. Peugeot’s long history of semi-premium offerings will see its range of products repositioned for greater appeal, while also leaving room for commercial vehicles like the Berlingo and the Dispatch. Citroën however, will be left to lobbying for the increasingly quirky, cool cars that the brand has been pumping out of late, hopefully culminating in the offering of the new C5 Aircross.
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