As a successor to its budget-oriented V-series (V240/V200) pick-ups, Chinese automaker Great Wall will be offering its replacement, the new Steed, to Australian customers soon as the first batch of units have arrived on our shores.
An official launch is scheduled for September where the public will have a clearer look at what Great Wall has improved with the new Steed, seen here as a dual-cab version in this dark orange exterior finish.
This release follows Great Wall Motors Australia taking control of its Australian and New Zealand operations in early July following a legal tussle with the previous importer of its cars, Ateco Automotive. The automaker will likely use the established appeal of its utes as a springboard to offer more mainstream passenger cars as it does in other markets around the region.
The company admits that negotiates with the sales network is going well to support this rollout, with 50 dealers already committed to give Great Wall countrywide coverage and distribution at launch.
Parker Shi, Great Wall Motors Australia Managing Director, said: “We are determined to offer new levels of customer service. We have already been overwhelmed by the positive response from many of the existing customers to the new Great Wall Australia organisation,”
The Steed pick-up will come in three dual-cab versions, including a diesel 4x4, petrol 4x2, and diesel 4x2, all of which will come with creature comforts such as cruise control, Bluetooth connectivity, dual-zone climate control, and heated front seats. Additionally, ESP and six airbags will come as standard.