MINI has revived the Seven as a limited run edition of their 3-door or 5-door Cooper hatch that, as they say, stuffs in $7,000 worth of features for a $2,000 premium over the standard car. The catch is that it’s only open to customers between now and the end of July.
“With the MINI Seven we’re bringing exceptional quality and added value to our customers,” said MINI Australia general manager Tony Sesto. “This regeneration of an iconic name is being done in a fashion typical of MINI. The Seven package is exclusive and premium, combining functionality with fun, and with $5000 worth of added value for customers it’s a limited time offer worth taking advantage of.”
The MINI Seven is available as a package for all variants, including the Cooper S and Cooper D, and differentiates itself starting with the many visual upgrades. The less powerful Cooper and Cooper D receive 17-inch two-tone alloy wheels while the gutsier Cooper S gets larger 18-inchers as well as a panoramic glass sunroof and a John Cooper Works rear spoiler.
Being all about personalisation, the Seven’s exterior paint options - Lapis Luxury Blue, Midnight Black, British Racing Green, and Pepper White - are complemented by a contrast coloured roof as well as bonnet stripes and mirror caps finished in Melting Silver with Malt Brown pinstripes. Finally, the ‘Seven 7’ emblem is housed within chrome side scuttles.
Inside, it comes with badge-appropriate door sills and central cluster surround. The optional Multimedia Essentials package is now standard for the Cooper and Cooper D with the MINI Seven package, adding satellite navigation, reversing camera, and their Visual Boost Multimedia interface. Upholstery comes in Carbon Black with Malt Brown detailing, meanwhile the Cooper S gets leather seats and steering wheel.