Say ‘Konnichiwa' to the Mazda CX-30, a new compact crossover that the Hiroshima-based automaker has just unveiled at the Geneva Motor Show. They are touting, factually, the new model as their second in their new-generation line-up after the 4th-generation Mazda3.
In fact, there’s more than a passing resemblance to the new Mazda hatch/sedan with the CX-30, as if the 3’s body was hoisted up and placed upon a platform that already had ruggedised black cladding surrounding its lower perimeter.
One has to question the sense to expanding the crossover range with a new model that doesn’t seem to be all that necessary, especially since it doesn’t really offer a meaningfully more practical (larger) cabin or additional capability, filling that small void in between the current CX-3 and larger CX-5.
Thanks to its adoption of Mazda’s updated Kodo design philosophy, the metalwork here is a sight to behold with subtle curves and panel undulations that play against the light as the car or source of illumination moves in relation to it, particularly in this deep Soul Red metallic option.
“We designed the CX-30 to be an essential partner in the customer’s daily life,” said Akira Marumoto, Mazda’s Representative Director, President and CEO. “It will be made at key global plants so we can deliver Mazda’s renowned driving pleasure and matured Kodo design to customers all over the world.”
“Moving forward, our new products and technologies will ensure customers continue to see the value in owning a Mazda car. We aim to be recognised as a brand that forms the strongest of bonds with each customer,” he added.
Mazda has not disclosed the car’s on-sale date, but given its first appearance in Geneva, the European market is likely to be one of its targeted key sales regions. And given that the crossover does feature a more upmarket interior and overall quality matching the new 3 sedan and hatch, Mazda might be asking a premium price to match.
Mechanically, very little has been confirmed about the CX-30 except that it will, obviously, feature the same spread of engines that the company has been slotting into their newest cars. While that may include the legacy SkyActiv-D and SkyActiv-G units, the newer and more efficient SkyActiv-X powertrains are to be offered as well before long.