We can’t shake the feeling that we’ve seen this before.
Korean marque Kia are bringing an electric concept car to the Geneva motor show (just like everyone else), and this time it’s taken the form of a small, sporty-looking car. And while that’s all well and good, we can’t help but notice something that we bet Kia didn’t want us to see.
The Kia whatever-it’s-called was designed in Frankfurt, which alludes to what we’re getting at. Being a German design, the Kia EV bears a very European design that’s more restrained, more subtle than something out of Japan or indeed Korea for that matter. But it also looks suspiciously like another German EV concept car, doesn’t it?
“Automotive design is about capturing the heart and making it beat the bit faster for that bit longer, and we believe that there’s absolutely no reason why that should campy change because the car is electric. We imagined designing an all-electric car that only only answered consumer concerns around range, performance, recharging networks, and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand when you drove it.” – Gregory Guillaume, Vice President (Design), Kia Europe
Once we move past the VW I.D.-esque face, you’ll see a heavily-sculpted bonnet, tiny rear-facing cameras, and what appears to be a ‘Kia’ badge projected from inside the bonnet and through the metalwork. It’s pretty odd. We’re looking forward to unwrapping this one when it makes its debut, and we hope the rest of it is less Volkswagen.