And you know what? We want nothing of it.
Volkswagen, that enormous German automotive conglomerate that makes everything from ultra-luxury Bentleys to super-fast Bugattis and simply-clever Skodas, has decided that their already-enormous range of brands was lacking one more made for the particularly shallow-pocketed, and so they’ve repackaged a model nameplate that we’re all pretty familiar with and turned it into a brand in and of itself.
It’s called ‘Jetta,’ and it’ll be targeted at young, “budget-conscious” Chinese buyers, or basically people that were hitherto referred to as ‘motorcyclists.’
“With Jetta, we are closing the gap between the established VW lead brand in the top-volume segment and entry-level mobility, which accounts for about one-third of the Chinese market and is served mainly by local brands. This way, we will significantly increase our market coverage.” – Jürgen Stackmann, Management Boardmember (Sales), Volkswagen
It’s launched in China with one saloon & two SUVs, though only one photo was provided of only two cars. The red saloon is clearly a rehash of Skoda’s Rapid saloon, while the yellow SUV is a ‘reimagination’ of the China-only Skoda Kamiq (different from the global model that was launched earlier this week).
There are no plans to bring the Jetta brand to any market outside of China, and better for it. We’re already aware of what cheap Volkswagen Group cars are like, and we can only imagine that these vehicles would be absolutely dreadful. But hey, at least you have better weather protection than a tricycle.
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