110% easier to understand.
It appears that Jaguar-Land Rover is making necessary changes to move to a new naming strategy, which aims to ensure that customers and observers can better understand the myriad of powertrains on offer throughout its model range. First seen on the Range Rover Velar, the company-wide adoption of the new naming convention can finally be confirmed after a sharp-eyed reader spotted the new badges on a test car.
Don Etchells, a reader of AutoExpress UK, spotted a Jaguar F-Pace SUV prototype car, running around with the coverings on the badges falling loose. This revealed a ‘P380 AWD’ badge beneath, confirming that JLR is making moves towards a naming strategy that would better encompass the powertrains on offer going forward. Audi’s doing the same thing too, and it’s easy to understand why: With petrol-electric hybrids, diesel-electric hybrids, range-extender electric vehicles and battery-electric cars coming around, it’ll be really hard to have to put a full description on the back, wouldn’t it?
In place of the old designations, the new ones will reflect the power outputs of the model, with a letter prefix denoting the power source (P for petrol, D for diesel, and E is likely for electric). We’ve seen this nomenclature system on the Range Rover Velar, and it appears that the F-Pace prototype that was photographed was using the same 3.0-litre V6 that sits in the top-spec Velar, also badged the P380.
With the launch of the electric Jaguar I-Pace coming soon and plug-in hybrid versions of various Range Rover products, it makes sense that JLR will want to roll out these new badges soon. We’re just grateful that the system they’re using makes more sense than Audi’s, where the numbers have nothing to do with output. Those confusing designations will begin next year, too.
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