Hyundai to Launch New SUV At Frankfurt
The Hyundai Motor Company, which continues to strengthen its reputation as one of the world's leading automotive brands, will present an all-new sports utility vehicle at the Frankfurt show next month as well as a revamped Santa Fe.
To be known as the ix35, the new SUV has been conceived and designed in Hyundai's Frankfurt design and technical centre. The ix35 constitutes a major step forward for Hyundai. It embodies the company's new design language of 'fluidic sculpture' with many of the themes expressed in the ix-onic concept car that 'stole the show' at Geneva earlier this year.
Alongside will be a significantly revamped Santa Fe, benefiting from a wide range of engineering and cosmetic changes to fine-tune the driving experience and make it even more competitive. The revamped Santa Fe, with a new powertrain, steering and suspension, will be released in Australia late this year, while the ix35 is expected to hit our shores in the first half of 2010.
"SUVs represent a cornerstone in our continuing sales success," said Hyundai Motor Company Australia's Sales and Marketing Director Kevin McCann. "Since we began selling Tucson in 2004, for example, sales have totalled 28,800 units; we have a 13 per cent market share year to date. Both models have demonstrated our parent company's expertise in producing SUVs that not only exceed customer expectations, but help shape the sector. We can't wait to have the new models out in dealer showrooms."
"ix35 has the potential to develop a slightly different sales base for us," he continued. "Its sleek European lines will appeal to buyers looking for style and sophistication; people whose choice of car is a statement not only of who they are, but what their lifestyle represents - freedom, fashion and elegance."
Further information will become available closer to the Show.
