Now starting at $29k. Can the quirky Veloster risk not having the price advantage?
Hyundai Motor Cars Australia (HMCA) has announced that it will be streamlining number of variants for its Veloster hatch and revising the pricing of the remaining two options - to help buyers get more bang for their buck, of course.
Where previously there were four model grades, there will now be the base Veloster, powered by a 103kW/167Nm 1.6-litre four-pot petrol engine, and the more powerful Veloster SR Turbo with its turbocharged 1.6-litre petrol with 150kW and 265Nm.
Yesterday, the Veloster started at $24,490. Now, though, the entry price to the Veloster family is now increased sharply, costing $5,100 for the non-SR Veloster at its new price of $29,590 while the SR Turbo’s list price is just $1,100 more at $30,650.
It’s also worth noting that the both variants come with a six-speed manual transmission as standard, and opting for the dual-clutch automatic will add $2,500 to the bottom line.
The three-door hatch is otherwise untouched in terms of interior or exterior design. Both variants underwent a subtle facelift in 2015 following their 2012 local introduction. However, Hyundai says that the trim and equipment level have improved dramatically for this new entry Veloster.
Then again, it should do, since it now costs so much more. Compared to its older twin, the new “streamlined” base variant gains leather seats, electric driver’s seat, proximity smart key, climate control, panoramic glass sunroof. The non-turbo Veloster (and Veloster SR Turbo) gain Apple CarPlay and Google Now voice control support, but the loses out on satellite navigation, CD player, steering wheel phone controls and a premium audio system.
The Veloster SR Turbo, is now going to cost $660 dearer but does come with some options for the now-axed SR Plus variant such as panoramic sunroof and automatic climate control. Although, it loses its premium audio system and CD player.
Both variants come standard with 18-inch alloy wheels, LED daytime running lights, reversing camera, 7-inch touchscreen infotainment unit with six speaker audio system, and cruise control, among other things.
HMCA maintains that the Veloster represents “the best-value vehicle in its class.” Oliver Mann, Hyundai Australia’s director of marketing, says: “We have concentrated on the features our customers have told us they like the most. Keeping popular, high-value items such as the panoramic sunroof and leather-appointed upholstery has led to a sharper overall package for both Veloster models.
In terms of price, not a whole lot separates both Veloster variants and one could argue that the Veloster SR Turbo quashes any argument for the base Veloster with its less powerful engine, reduced road presence, and lack of satellite navigation. That’s not even getting to the Veloster’s strong set of rivals such as the Mazda MX-5 and Toyota 86.
For more on Hyundai vehicles, including pricing and specifications, check out our Showroom.
