It seems they’re intent on shaking up the luxury establishment.
Despite having owned Volvo for nearly a decade now, it seems that Geely and its eponymous marque remain very intent on pushing firmly into the premium segment. The latest display of this intent is its Auto Shanghai debutant, the Preface, which to us looks like the kind of car that ought to have a BMW 3-Series somewhat concerned.
We say that because Geely are referring to this as a “high-end sporty sedan” which, for the last several decades, has usually meant the 3er. More worryingly still (for Munich at least) is that Geely says this is a car with global intentions, suggesting that they will do battle in the premium space with more than just Volvo in its arsenal.
The Preface is a looker of a thing, that’s for sure. It has a subtly-aggressive look to it, like if a modern Lincoln Continental went to a gym. This is further underlined by the presence of suicide doors, which certainly look cooler than conventional items. The usual Geely design signatures are present and correct like the ‘expanding cosmos’ grille, the slim headlights, the angular taillights, and reductionist body surfacing.
Once you step inside you’re greeted by a typical concept car interior, with a couple of screens floating atop a very minimalist dash, while there’s a floating centre console that sits between the left and right seats with the usual infotainment input controls and so on. There’s a hexagonal steering wheel which is rather bizarre, though we appreciate the use of textile in an insert within that aforementioned hexagon.
Few powertrain specifics were revealed, or any specifics for that matter. But what we do know is that the Preface sits atop the Volvo-pioneered Compact Modular Architecture (CMA) that underpins the Volvo XC40, as well as several Lynk&Co models. This could mean that the Preface packs an electric powertrain, though the size of the bonnet suggests that there could also be room for a proper internal-combustion motor.