Extra safety in a car can never be a bad thing and owners of the Ford Focus ST now have even more reasons to smile.
“We’re excited to be able to offer Emergency Assistance in the Focus ST, as well as the all-new Ford Kuga, which has recently gone on sale,” Vice President Marketing, Sales and Service, Brad Brownell, said.
Best of all those who have purchased a Focus ST since October 2012 will have the Emergency Assistance retro fitted at no cost.
The system was first seen in all-new Ford Kuga, Ford Australia engineers have spent several months testing the system in the Focus ST across the east coast of Australia.
“We’re really excited to announce that we’ve been able to make it available to our Focus ST customers earlier than we anticipated,” Brownell said.
“This technology is already proven in other markets and it will provide important peace of mind for our customers.”
If a vehicle equipped with the activated system has been involved in an accident where the airbags have been deployed or the emergency fuel pump shut-off has been activated, the system will use an in-range paired mobile phone to deliver a critical voice message to emergency services operators, indicating that a vehicle has been involved in an accident and will open the line for hands-free communication.
SYNC is Ford’s voice-activated hands-free-in-car communications and entertainment system for mobile phones and digital media players that allows the driver to make and receive calls and play music from digital devices.
Australia was the first country in the Ford Asia Pacific region to announce Emergency Assistance.
“It is our goal to provide a smart in-car experience for our customers and have Ford take the lead in pursuing this new era of in-car connectivity in Australia,” Brownell said.
What was once only available on high end luxury cars is now great news for Ford owners. The other great news is that the service is free for the lifetime of the vehicle.


















