In a widely anticipated switch, Chrysler Australia will take-over local distribution of Alfa Romeo and Fiat vehicles from 1 May.
Fiat has owned Chrysler since a global partnership was formed in 2009, however until now local distribution of the Alfa Romeo and Fiat brands has been owned by Ateco Automotive (also the Australian distributor of Ferrari, Maserati and Great Wall).
“We are delighted to be named the official distributor of Fiat, Fiat Commercial and Alfa Romeo, and we look forward to re-energizing these brands in the Australian market,” revealed Chrysler Australia boss Clyde Campbell.
Australia’s 17 passenger car and 22 commercial vehicle dealers currently selling Fiat and Alfa Romeo products will report to Chrysler Australia (based in Melbourne).
“We plan to tap into the inherent talent and expertise of our staff to take the Fiat and Alfa brands to the next level. We aim to apply the same enthusiasm that has driven such a leap forward in terms of our current Chrysler Australia sales,” Mr Campbell said.
