Because hybrid and plug-in isn’t enough.
Korean automaker Kia is aiming to come into the Consumer Electronics Show (CES) in Las Vegas with a bang, namely in the form of a concept car. A full-electric crossover, dubbed the Niro EV concept, will be bowing in next week, which will not only preview a full-electric powertrain for the Niro, but also a full gamut of 21st-century technology.
They’ve teased the Niro EV with a couple of images showing off some rather fanciful lights, stretching across the space where a grille normally would be, as well as lit badges. Apparently the smattering of LEDs are something called “motion graphic” technology, which Kia will explain in greater detail when the car debuts.
More than just an EV, the Niro EV concept is promised to have “cutting-edge vehicle interfaces, autonomous driving technologies, and the world’s first in-car 5G connection.” It appears that Kia’s taking the opportunity to display where the carmaker is headed in the not-too-distant future.
“Virtual reality, self-driving cars, and full vehicle connectivity were all once considered technologies of the distant future. As they rapidly become a reality, Kia is exploring how to adapt these new technologies for its customers. At CES, we will share our strategy and vision for future mobility, and exhibit a range of advanced technologies that our customers can look forward to.” — Dr. Woong-cheol Yang, Vice Chairman (R&D Hyundai-Kia), Hyundai Motor Company
We’re not entirely sure as to why Kia decided that the Niro EV would be the best platform with which to show off its very latest technology, other than that the company wants to make it clear that its future tech isn’t quite as in-the-future as it may seem.