Cadillac To Spearhead GM Electrification Push, Kind Of

by under News on 21 Jan 2019 06:25:02 PM21 Jan 2019

They’re confident the luxury marque will lead the way, but won’t say how.

2016 Cadillac Escala Concept

American auto conglomerate General Motors has, once again, reaffirmed that its Cadillac luxury marque will lead the way in terms of electrification for the group, saying that they’re leading the charge in the development of electric-vehicle architecture that’ll eventually filter down into the rest of the lineup. GM even went as far as to say that this platform will underpin no less than a “family of profitable EVs,” but that’s where the disclosure ended.

Really, despite having said time and time again that Cadillac will lead the way and that multiple battery-electric zero-emissions vehicles are coming, the Detroit firm has remained famously tight-lipped about what exactly that entails. Thus far, the company has only had a brief venture in the electric market in the form of the Chevrolet Bolt which, in total, has managed to shift just over 18,000 examples since its arrival. Not bad sure, but not great either.

2016 Cadillac Escala Concept

It’s worth noting that in the context of zero-emissions motoring, GM sits towards the rear of the pack, with luxury counterparts like Jaguar, Mercedes-Benz, Audi, and BMW introducing full-electric models that either directly or indirectly take on the Tesla Model S. GM’s been vocal about this before, saying that they’ll have something like 20 EVs by 2023, though that’s been about the extent of their noise.

They talked about the platform, which will “provide a broad array of body styles and will be offered in front-, rear-, and all-wheel drive configurations.” The company continued and said that the “most critical components, including the battery cells, are being designed for maximum usability across all programs. The battery system will be adjustable, based on vehicle & customer requirements.”

2016 Cadillac Escala Concept

GM faces another issue too, as it starts to roll out Cadillac EVs. Tesla is right now facing a bit of an issue as it’s exceeded the 200,000 unit threshold for US Government grants that knock as much as US$7500 off the price of a new EV, and GM also passed that threshold and will be seeing its tax-credits reduced gradually, to a point of full phase-out by 2020. But while Tesla’s taken a reactionary approach, GM does have the advantage of working that full-retail price structure into their plans. Hopefully that’ll result in competitively-priced cars from the get-go – but perhaps more remarkable than cars like the Cadillac XT6.

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