German marque Audi is focused intently on offering a wide, encompassing range of zero-emissions vehicles for its customers under the ‘e-tron’ umbrella, and while they’ve detailed the e-tron SUV and e-tron Sportback, it seems that they are now looking at the other end of the spectrum. More specifically, it seems that Ingolstadt is intent on bringing to market an entry-level e-tron SUV to serve as the entry-level, buy-in product, a proposition that would be best suited to perhaps converting people from internal-combustion to zero-emissions.
They’ll stand to benefit from the Volkswagen Group’s MEB electrified platform, which will serve as the baby e-tron’s underpinnings. It’ll be built alongside the similarly-sized Volkswagen I.D. Neo at the Zwickau factory in Germany, a site that’s received a €1.2-billion investment to prepare it for assembly of MEB-based cars. And while Geneva will host the debut of the concept, the production model is set to debut itself sometime towards the tail-end of 2020.
Bloomberg has reported that the e-tron Jr. will be about the size of an Audi Q3, which safely sits beneath the Q5-sized e-tron Sr. And the e-tron Jr. will not be alone at the Audi stand in Geneva – it’ll be accompanied by no less than four plug-in hybrid Audis, including a Q5 PHEV.
The offering of the e-tron Jr. is in keeping with Audi’s plans to offer no less than a dozen full-electric vehicles by 2025, contributing to a targeted volume of 800,000 electrified models (that being fully-electric, or plug-in hybrid) by that time.