For the fifth time in six years, Britain’s Centre For Brand Analysis has named Aston Martin as the UK’s coolest brand.
That’s impressive because not only were rival car makers left behind, other design-focused brands like Apple and Bang & Olufsen were beaten to the ‘gong’ by the British sports car marque. To arrive at its conclusion, the Centre initially identified 10,000 barnds, cut that to a shortlist of 1,500, then called in a council of 36 influential Brits, including fashion designer Sadie Frost, to produce its top 500 brands.
In fact Aston Martin is riding a wave of popularity these days with its breakthrough Cygnet compact car and four-door Rapide coupe adding to its glorious range of sports cars which was boosted at the recent Frankfurt Motor Show by the launch of the DBS Carbon Series.
Recently Aston Martin opened new dealerships in Istanbul, Las Vegas and Mumbai and has plans to double its dealerships in China within the next 12 months by commissioning four new outlets.
