And it now begins prototype testing.
Famed British sports car marque Aston Martin are proud to announce that its first-ever SUV, the DBX, has begun prototype testing ahead of its debut, shortly after the completion of its state-of-the-art production facility in St. Athan, Wales. The new plant will serve as the home of the DBX and the hub for its production, and Wales serves as the backdrop to which Aston’s first-ever SUV will begin testing.
“Seeing a DBX development prototype in action is a momentous chapter in the story of our first SUV, for it is the moment it really comes alive. DBX is more than ‘just’ an SUV; It’ll be the first model built at our facility in St. Athan. As such, it s very much the start of a bold new era in the company’s long history.” — Andy Palmer, President & Group CEO, Aston Martin Lagonda
Aston Martin isn’t taking things lightly either, as the announcement was accompanied by a video showing the DBX being put to the test on a Welsh rally stage, with company engineering boss Matt Becker at the helm. This is the first test in what’s being billed as an extensive & exhaustive programme, that will begin & end in Wales, after having traversed the harshest & most demanding conditions the world has to offer (for a large luxury SUV, that is). And they’ll work in the Nürburgring Nordschleife in there somewhere, too.
Previewed first as the DBX Concept three years ago, it’s clear that Aston’s SUV has had to undergo some changes ahead of its market debut. It’s sprouted two more doors for starters, while the roofline & boot have been redesigned to offer greater practicality as well. However, Aston Martin assures that while these changes “reflect its all-purpose role,” it will very much retain “the verve & poise of a true Aston Martin.” We’ll have to hold them to that.
Additionally, while we love that Aston Martin has wholeheartedly embraced more modern designs & practices in both their operations and their products, we can’t help but notice the hashtag on the bootlid that reads ‘#Don’t Crack Under Pressure.’ You don’t have to be a millennial to know that hashtag doesn’t work (you can’t have spaces, or indeed an apostrophe). Cue the adage about dogs, tricks, and age.