Ah, Miami and the Florida Keys – made famous by author Ernest Hemingway, The Beach Boys (one of the greatest bands of all-time) with the classic ‘Kokomo’ and later by singer Jimmy Buffet.
Now the art deco architecture of Miami’s iconic South Beach and the white sand found all the way down the islands of ‘The Keys’ is the backdrop to a short film featuring the all-new Mini convertible and created by Oscar-winning director Joachim Black.
Called ‘This Day Forward’ you can find the film – the heart of Mini convertible’s global advertising campaign - at www.mini.com/stayopen or on Youtube at www.youtu.be/J1olEwOYq-Q
Mini says the multi-cultural and open-minded city of Miami and the gorgeous beaches of the Florida Keys correspond to the free-thinking, open-minded, zest for life of the all-new convertible model.
And filming in the sub-tropics sure beats filming in the snow and sludge of Britain and Germany!
As the Beach Boys sang: Key Largo, Montego Bay Why Don’t We Go To The Florida Keys…”
