We think it’s a shame. Do you?
Korean carmaker Kia’s unveiled its latest-generation ProCeed performance model in Europe, ahead of its official debut at the Paris motor show in October. The ProCeed is a little different in its latest iteration though: Where it used to be a 3-door hot hatch (and was spelt Pro_Cee’d), the new model is a 5-door shooting brake that bears a design that was previewed first in the gorgeous ProCeed concept.
“The ProCeed is a car that represents everything Kia stands for. This beautiful shooting brake body offers drivers an unmatched combination of design, space and versatility, representing a unique proposition in the mid-size family car segment.” — Emilion Herrera, COO, Kia Motors Europe
The concept car that preceded it turned out to be a pretty definitive indicator of what to expect, as plenty of cues that debuted on that car last year have been carried pretty faithfully onto this production car. You get the silver ‘sharks fin’ on the rear-most windows, the rakish roofline, and the full-width taillight, as well as more aggressive bumpers either end, though you do lose out on the retractable-door handles from the concept, and its frameless windows.
The ProCeed is the longest and lowest Ceed money can buy, giving it a very athletic stance no matter which angle you look at it from. That athletic look (and its flagship-variant status) contributed to the choice of two trim levels: You can either have this as a ProCeed GT-Line (with either a 1.0-litre 88kW turbo-four or a 103kW/242Nm turbo-four 1.4-litre), or as a proper ProCeed GT with a 1.6-litre turbo-petrol engine producing a meaty 150kW and 265Nm.
Or you could get a 100kW 1.6-litre Smartstream turbodiesel, but why on earth would you want that?
Flagship Kia ProCeed GT models will get things like an 8.0-inch touchscreen infotainment system (with sat-nav), ventilated front seats, heated front-and-rear seats, autonomous emergency braking, intelligent cruise control, blind-spot monitoring, and lane-keep assistance.
The ProCeed will be limited strictly to the European market, with no chance of it coming here. Australian executives from Kia have said in the past that cars built in Slovakia (like the ProCeed) are highly unlikely to ever make it to our market, but they could rethink that decision if the business case seemed profitable enough. In this case, maybe we ought to gather in front of a Kia dealership, with placards and cash deposits.