Hyundai has revealed the compact SUV they’ve been teasing for the past weeks. Bearing a Hawaiian-sourced name, the Kona is so named after thrill-seeker destinations (according to the Korean automaker) such as the case with their Tucson and Santa Fe.
The pair of dimly lit images (which we’ve brightened up) does show a surprising amount of detail, but thanks to some spy photos taken discreetly at a promotional filming set showing the car undisguised, many of these are already known to us.
Still finished in the dark orange colour to highlight its funky styling cues, the Kona here wears some rather large alloys but otherwise very much consistent with the spy shots seen previously on the steers, unaffected by any undue visual flattery.
The front hexagonal grille follows the same ‘Cascading’ style that was first used on the new i30, flanked by twin illuminators on each side, one for daytime running lights and turn indicators and the other, mounted lower, used to house the main beams.
It’s sides are characterised by character lines, some deep and others more subtle, while protective grey cladding surround the crossover’s lower perimeter and wheel arches. The rear follows the same design beats but is arguably more recognisable with Hyundais’ existing range of SUVs due to its proportions and arrangement of tail lights, boot hatch, and number plate.
Hyundai is gunning for established heavyweights in this still-growing automotive sector, hoping to unsettle the likes of the Nissan Qashqai, Honda HR-V, Mazda CX-3, and new challenger, the Toyota C-HR when it launches this midyear.
There is still a lot not known yet about the Kona, information that could potentially spell its eventual success or plateau into mediocrity. We wonder what unique appeal Hyundai’s newest product brings to the table.