The compact SUV that Korean automaker Hyundai has been teasing over the past few weeks, the Kona, has been spotted out on the street fully uncovered ahead of its mid-year unveil.
The crossover, meant to be Hyundai’s push into the mainstream urban adventurer market against competitors like the Renault Captur, Nissan Juke, and others, appears to sport a busier front end design than what we’re used to seeing from them.
It does match up with the preview images released earlier, insofar as it follows the multi-beam headlights and daytime running lights (with signal cluster) positioned above the main illuminators and flanking Hyundai’s new-look hexagonal ‘cascading grille’.
The images here, courtesy of Autoweek, show the car as clearly as can be expected for its showroom debut, being filmed for a promotional video leading up to the official launch. This glimpse of the Kona confirms most of the car’s exterior cues, such as a rather curved bonnet that folds slightly over the pronounced fenders that bleed into the grey-cladded wheel arches. It’s wearing what looks to be 17-inch alloys here.
That cladding, as has becomes customary crossovers off all sizes, runs along the sides, front, and rear, covering the lower perimeter. Other than that, its exterior has been given a two-tone colour finish that’s potentially customisable by the buyer.
To our eyes, it does look quite good overall. Some of its exterior cues are a little unconventional from what we’ve seen from the Korean marque, but it fits in nicely with the kind of market and image Hyundai is going after.
The Kona is being developed in tandem with the Kia Stonic, a similarly sized crossover due to be shown at the Frankfurt Motor Show in September with which it should share a platform and drivetrains.
Despite the impression in these spy shots, the Kona has been described by Hyundai as a “true SUV”, indicating that it will at least be available with some kind of terrain traversal tech. While it’s likely that the entry-model will remain front-driven, it could be supplemented by a clever anti-slip traction control system. Higher-spec versions could come standard with all-wheel drive.